When it comes to choosing your social media color palettes, you want your interfaces to represent both your brand and the user experience you provide.
To do this, you want to be strategic and focus on the industry-standard guide to success. If you highlight the right colors, you can build attention to your social media while boosting your brand notoriety.
We have a few suggestions to keep in mind when you plan your social media color palette. We’ll also share with you a few examples of the best color combination you won’t want to try with your social media marketing plan.
Bold & Bright
Using a bold and bright color palette for social media is a great way to grab viewers’ attention. This color combination will often stand out from the crowd and draw more eyes toward the content. A bright and bold color combination could include primary colors and complementary colors, such as red and green or yellow and purple.
Another great way to draw attention to certain content is to limit the color palette to two or three colors and be consistent with them. A set palette of bold and bright colors will help you grab viewers’ attention while creating a unified design they will recognize.
Soft & Pastel
Soft and pastel color combinations, such as blushes, lavenders, and mint greens, can draw attention to individual posts or even large social media campaigns. These delicate color schemes can be used to create a calming atmosphere to attract viewers.
Additionally, lighter shades of blues, grays, and pastels can be used with bright hues such as oranges, pinks, and yellows to create an exciting contrast. Color is a great tool to increase your post or campaign’s visual impact, and gentle, pastel color combinations can help you make a cover photo for your content.
Classic Neutrals & Monochromatic Effects
These color palettes can be just as powerful for drawing viewers in, especially as lighter and more minimalistic palettes are in higher demand. With a variety of classic neutrals, one can provide an interesting blend of blacks, whites, and various shades of gray that can easily capture attention.
Monochromatic schemes like blues or greens are also a great choice. One unified colour’s simple yet soothing effect works great for a calming and aesthetically pleasing look while still drawing viewers in.
Harmonious Color Palettes
A harmonious color palette lies on the color wheel and includes two to three adjacent colours that look good together. These color theories are pleasing to the eye and can create aesthetically vibrant and exciting visuals for social media platforms.
An example is the combination of bright orange, light blue, and white. It creates a vibrant, energetic, and youthful appearance that will stand out from the sea of neutrals often found in social media feeds.
The Best Color Combination For Your Brand
Using contrasting and complementary color combinations in social media designs will help draw people’s eyes and attention to the ads. Try pairing a bright dominant color with a black or white background to create a solid attention-grabbing best color combination. Test and tweak your designs to see what stands out the most and gets your message across the best.
Get started today to find attention-grabbing color combinations for your social media accounts.
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