The growth and expansion of any business rely on the promotion of the products. It is the main ingredient of most successful small businesses. The possibilities are numerous in today’s digital world to market your business.
If you are looking for the most effective options to promote your business online or offline, here are some of them below.
13 Popular Ways To Promote Your Business
Create Your Google Business Profile
The most convenient way to search for anything is the Google search engine. You might have also searched for some products on Google, so why not be found on Google?
Creating a Google Business profile will show your business in the search result. Google is getting better and better at catering results to the searcher’s location. The key to remember is to get your Google Business profile verified. Verification of ownership of the business will help in promoting your business profile.
Customize Your Website
Websites help in generating traffic and prospective customers. Creating a domain name, designing your web page, and showcasing any achievement on your website make an impact on your customers.
Websites promote your business but should also tell a story about your business, your brand’s personality, and the distinguishing factor, that uniqueness about your business.
Search Engine Optimizing
The process of improving your website to increase visibility on search engines like Google, Bing, and others is called Search Engine Optimizing. It allows the practices of your business to align with the search engine’s algorithm.
This alignment will show your website to the searchers looking for something similar to your business.
Listing On Directories
Listing your business on search engines, social media platforms, maps, and directories can enhance your online visibility and overall growth. Some of them are Google, Yelp, Facebook, Foursquare, Glassdoor, Better Business Bureau, Bing, and so on.
Some niche directories are TripAdvisor, Angie’s List, and the like.
Create A Business Blog
A lucrative business blog produces educational content, in your brand voice, around terms and questions your ideal customers search on Google. Writing blogs and providing a backlink to your website is an effective tool that helps your business grow.
The content you write in blogs using keywords creates opportunities for your business to end up in Google search results. Blogging is one of the most effective ways to market your business digitally.
Word Of Mouth Publicity Goes A Long Way
A well-written blog left unread is just heartbreak. Blogs written are not just for publishing – its for promotion.
Sharing your blogs on different social media platforms and emailing them to your existing clients will help gather more potential customers.
Your blogs should be well articulated, easily readable, and show a genuine desire to help your audience so that people share them within their circles.
Leverage Social Media
Some platforms you can use are:
Almost everyone is on Facebook, making it one of the largest social networking sites. It is an excellent platform to reach out to new customers and keep relationships with existing ones.
Promoting your business on Facebook can vary depending on your industry. Facebook ads allow you to reach specific audiences since you can target according to user profile information such as occupation, marital status, interests, and more.
Instagram is another exceptional platform with millions of unique users and potential customers. Promoting your business on Instagram is helpful, as it has a ‘product sticker’ which allows the users to click on the ‘tags’ that will show them the cost of the products so they can purchase them.
It is one of the most smooth ways to make a sale.
Twitter is another free platform to promote your business; it requires extra dedication and activity to build your audience. Tweet new products, link your site, and tweet a picture of your product.
Spending time on Twitter will eventually pay off the hard work. Twitter Space is a public live audio convo that you can host. You can also invite them into your space by sharing the link. It is a great way to get in touch with your potential customers and convert them into customers.
Influencer Marketing
Influencer marketing is a careful strategy. Your business can be a part of different communities based on geography and niche.
Find influencers with an organic follower base who usually host talk shows or stream online and are not celebrities but are widely popular. Influencers with a large audience could help promote your business broadly since their audience are loyal and organic.
Making Creative Videos
Videos are the most captivating form of entertainment. YouTube is one of the few platforms that are simple to use and upload a video; it also gets 14.3 billion unique user visits per month reported by Hootsuite.
Grab this opportunity to gather potential customers, make promotional videos and upload them.
Do you think editing a video is a difficult task? Do not let this worry you and stop your business from growing; you can use video editing tools online to edit your videos smoothly.
Advertising On Youtube
After uploading your video on YouTube, you can invest in advertising. It is one of the popular methods of paid strategy marketing. YouTube advertising is a great way to boost views and brand awareness.
Engagement on YouTube can be beneficial in ways such as:
- Increase social media presence
- Generate traffic on site
- Build credibility and loyalty
Partnership
Partnering with other businesses which are not competitive is a great way to promote your business. Don’t be afraid to get creative to maximize the value of the collaboration.
After establishing a relationship, you can cross-promote each other’s services through mailing lists, store flyers or coupons, or social media.
Email Marketing
Email marketing has been since the internet took over the world. It is an excellent strategy to use email marketing since a lot of customers use email daily and constantly check them.
You can segment your lists for targeted, personalized emails. Email marketing platform provides flexibility, creativity, and ease of use.
Back To The Basics
Television, radio, magazines, and newspapers are the basics of advertisement and are still relevant. A lot of your potential customers may not be on the internet or searching on Google but might be reading newspapers.
Printing advertisement on flyers and pamphlets are also an effective marketing strategy for promoting your business. These help your business to grow locally.
Conclusion:
There are several ways to promote your business using online and offline methods, irrespective of your budget. The potential profitability of eCommerce is undeniable; using these tools can benefit to a great extent. Regular monitoring and being active on these strategies will surely pay off.
Begin with a few strategies that you can handle with ease, and then keep adding to the list.
